You can use your RSS Feed to drive free traffic to your blog

How to use your RSS Feed to Drive Traffic

What is a RSS Feed and How To Use it in 2015.

[awp_icon name=”icon-feed2″ scale=”4″ type=”square” align=”left” color=”white” background=”orange”] RSS is the abbreviation for Rich Site Summary or better known as Really Simple Syndication. In a nutshell an RSS Feed is a way for your readers to be notified when new content is added to your website or blog. In days gone by people used to bookmark sites they liked and then continually battled to manually visit those sites to look for new content. With the introduction of RSS, users can simply subscribe to your RSS Feed and they will automatically be notified when new content is posted. You can learn more about RSS Feeds and how they work here.

[customborder width=”2″ style=”dotted” color=”#FF0000″]IMPORTANT NOTE: I mentioned above that people can subscribe to your RSS Feed to get updates from your site. While this is the way it was intended; this practice is no longer recommended. Today, you should be getting your readers to sign-up to your mailing list and then use your autoresponder service to keep users updated. Today, a RSS feed is best used as a method to drive free traffic to your site…[/customborder]

How to find your RSS Feed for WordPress 3.5 +

A RSS Feed in it’s RAW state is a XML page created for ‘machines’ to read, not humans. That being said, from WordPress Version 3.5 and up, WordPress has it’s own built in Feed utility that decodes (burns) the XML content into a human readable format. Finding and reading your sites RSS Feed is simple:

  1. Go to your primary URL
  2. Add the string /feed to the end of the URL String.
  3. Click Enter – and you should find your Feed

eg. http://yourdomain.com/feed

Use your SS Feed to Drive Traffic
Click to enlarge RSS Feed View – Opens in new tab/window

If you have an older version of WordPress (prior to version 3.5), you can read this post on WordPress.org’s official site to find your RSS Feed URL. Again, if you have an older version of WordPress that doesn’t have a default RSS Feed, then you will need to ‘burn’ your RSS Feed.

Basically, burning a RSS Feed is a term used to change the XML Format of the original feed into something user friendly. To do this, you can use a tool like Google Feedburner (Search Google for instructions on how to do this).

How to test your RSS URL contains a Valid Feed

Once you have confirmed your feed URL it is highly advisable to test that your feed is valid. There is no point doing anything with your feed, if it’s not working or recognised as a valid feed. Doing this is exceptionally easy too.

  1. Go to: http://feedvalidator.org
  2. Insert your feed URL
  3. Click the Validate button.

Validate your RSS Feed before submitting it to RSS Directories

If your feed comes back with an error, you will have to spend some time fixing this and it can be quite technical. Personally, I have never had an issue with any WordPress 3.5+ feeds.

Submitting your RSS Feed to RSS Directories

Armed with your Valid Feed URL it’s time to submit this URL to some RSS Feed Directories as this is going to be the source of your newly found FREE TRAFFIC. Submitting Feeds is a relatively time consuming task, but only has to be done once, per directory. How many directories you decide to use is up to you, but be aware that not all RSS Directories are worth using. Like using Blog Commenting and Forum Signatures for FREE traffic, you need to do some due diligence before simply submitting your URL anywhere and everywhere. Things to consider are the PageRank of the RSS Directory, whether it is a PAID or FREE Service and whether the RSS Directory itself is in good standing (i.e. not blacklisted etc). Also note that some RSS Directories are Niche Specific are of more value, if you are in the related niche.

Finding RSS Directories is easy too!
Simply do a Google Search for Top RSS Directories
(eg. “Top 20 RSS Directories 2015” – see image below)

Find high PR, Good Quality RSS Directories

Once you have found some suitable RSS Directories, all you have to do is sign-up and submit your RSS Feed URL. Each RSS Directory will have it’s requirements and many also offer various tools for tracking and monitoring, if you are interested. Remember your task here is to add your RSS URL and that’s it. Don’t get distracted!

Here’s a few FREE RSS Feed Directories to get you started, with their current PageRank (PR).

  • http://www.feedage.com – PR6
  • http://www.feedcat.net/ – PR5
  • http://www.blogdigger.com – PR4
  • http://www.blogtopsites.com – PR4

Outsourcing your RSS Feed Directory Submissions

My suggestion is to maybe submit your own RSS Feed URL to one or two RSS Directories yourself (maybe to the 4 recommended above), simply to learn the process first hand. After that, head on over to Fiverr.com and outsource this task. For as little as $5 you can get a freelancer to submit your RSS Feed to several RSS Directories, leaving you free to do other more important tasks.

Get your first Fiverr.com Gig for FREE
https://duanereeve.com/freefiverrgig

[boxibt style=”warning”]Note: When using any freelancer site, do your background checks before hiring anyone. On Fiverr.com, only use top-rated sellers and read their reviews before hiring them. When it comes to doing RSS Feed Submissions, look for people that offer manual submission to a small selection of quality RSS Directories. Avoid anyone offering mass submissions, where they will probably use software to cheat the system and you end up with low quality links.[/boxibt]

Conclusion: While not it’s intended use, this is how to use your RSS Feed to Drive Traffic. There are some other uses for RSS Feeds (like auto-posting content to Social Media), but that’s another topic…

CLAIM YOUR FREE GIFT!!!

The Truth About RSS Feeds

How to banish email marketing while increasing profits

How do you use your RSS Feed?

Comments and feedback is appreciated – add yours below…

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Comments

  1. Duane, great article about RSS feeds. I have seen them, but did not really know what they were, or how to use them. It is another good resource to have in our blogging arsenal.
    Roy Miller recently posted…Shiny Objects- taking actionMy Profile

  2. Hi Duane! This is the BEST explanation and simple training on rss that I have seen! The topic has been very confusing to me and now I understand! I like your little notes along the way! I will check out my RSS feed and submit to the four directories you recommended after I write my next blog. Thanks again for the detailed instructions!
    Barbara Dowling recently posted…Sunday Motivation – Reach Your Goal!My Profile

    1. Hi Barbara
      Thanks for the compliments. I must admit, it took forever to write this post and then to revise and simplify it took as long. Trying to strip it down while at the same time not losing relevant information was a little tricky as there are so many other components/uses to RSS (eg Atom Standards)

    • Tom
    • 15/09/2015

    Hi Duane

    This is an interesting topic.. Before I only used one RSS submitter, now you’ve got me thinking I should look into some more niche specific ones.
    Tom recently posted…Logo Design ServiceMy Profile

  3. Hi Duane,

    I’ve been wondering for a long time what RSS was, and how it worked. This post was great in understanding the concept; thanks for sharing it.
    Davina recently posted…A Quick Guide to a Killer Elevator PitchMy Profile

  4. Great info in this article, I have never thought of using my RSS Feed like this
    Mike Gardner is The Time Doctor recently posted…Always Feeling Tired? – 6 Common CausesMy Profile

  5. Hi Duane,

    I use RSSOwl as an RSS aggregator. It is a simple way of finding out when new posts have been made and can also find blogs with certain keywords. It saves signing up to too many lists too.

    I also use RSS through my autoresponder to tell my subscribers weekly about my posts.

    RSS is by no means dead and has a number of other useful functions. Content curation from other sites is one. On one of my other sites I feed content from my IM blog.

    Good article here Duane with another great RSS idea.

    Regards

    Steven Lucas
    Steven Lucas recently posted…Re-Use PLR – A How To guideMy Profile

    1. Hi Steven
      Thanks for the adding more info to this post on using RSS. There is so much to write about when one gets started with a topic like this. I am considering either RSSOwl or InoReader for aggregation as this is something I’m only starting to setup – Too many blogs to follow these days, so automation is paramount.

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