My Blogs Organic Traffic has disappeared
Yes, Google’s recent updates have had a crippling affect on my blogs organic traffic. For years I have followed and implemented only ‘white hat’ SEO methods complying with Google’s Best Practices as I understand them. Where I was uncertain of a SEO method, I’d rather not implement it, than risk penalties. For me honesty and integrity is a big thing and I don’t believe in cheating the system. When starting DuaneReeve.com in 2014 I made the decision to only provide unique, original and helpful content. I also made the decision to base my traffic strategy on building a following using purely organic traffic, with the principle being; Great content will lead to attaining the right kind of visitors to my blog. What transpired recently has freaked me out…
What happened to my Blogs Organic traffic
As most of my blog readers already know, I really only started focusing on my blog in July of this year (2015), after joining the Quick Start Challenge (QSC). My strategy being to rely on organic traffic and to build a following by driving FREE traffic to my blog using on-page SEO, Blog Commenting (otherwise known as Blog Hopping) and by posting in Forums, which allow signatures containing my URL(s). On-Page SEO, I’ve done from the onset, but the two other traffic methods were taught in the QSC, hence my using them. I do very little keyword research when crafting a new blog topic and my on-page SEO pretty much involves following a checklist within the WordPress SEO Plugin I use.. What this means is that I follow some basic principles to optimise my posts content and that’s it. I DO NOT over optimise my pages and I don’t believe in Keyword Stuffing neither.
Why am I telling you all this?
For the better part of 2015, I saw a small but steady increase in organic web traffic to DuaneReeve.com. After starting the QSC, my traffic spike for the month of July (while the challenge was running) and it stabilised again in August back to the regular 3000+ Sessions (or 5000+ Page Views) per month I’d enjoyed prior to the QSC. For a relatively new Blog, I was very happy with 5000+ page views monthly coming from Organic Traffic and then…
SUDDENLY IT WAS GONE 🙁
I have been doing SEO for clients for 4-5 years, so I’m familiar with Google’s Animals (Penguin, Panda, Humming Bird etc) and very aware to avoid using methods that will see my site penalised due to a Penguin or Panda type update. It was strange (actually, very upsetting) to see my traffic has now bottomed out at less than 300 Page Views per month (from 5000+). What is more strange, is the fact that I know my site is compliant with Penguin/Panda/Humming Bird updates and still my organic traffic quite literally disappeared overnight.
The Investigation into my lost Organic Traffic
My first reaction, when I realised this drop in traffic, was to visit my Google Webmaster Tools account to see if my site had triggered a Manual Penalty or if there was a security issue. Both of these checks came up clean, leaving me more confused than ever (see image). My next step was to do the same in Bing Webmaster tools, which again was clear.
The next step was to double check my sites response times, as Google (and other Search Engines) have been known to penalise sites that are regarded as being unusually slow. These tests were done more to satisfy my OCD than to do with the actual issue at hand, but at least it’s another factor I’ve checked and ruled out. Speed Tests were done using GTMetrics and Pingdom’s Speed tests; both showed a better than average response time (Pingdom’s results shown below)…
So, now I know it’s NOT a Speed Issue, it’s not a Manual Penalty or a Security Issue that caused my traffic to disappear. Is it the fact that I’ve recently started using a new Affiliate Link Cloaking Plugin? Google does frown on certain methods of Link Cloaking, but I don’t believe this is the case and after contacting the Plugin Developer and doing some extra research I am now 100% certain this isn’t the issue.
Note: Something I forgot to check initially was whether my Blog had been removed from the Google Database (de-indexed) entirely. To check this, I simply Google’d a few of my posts using the full URL in inverted comma’s. I also did a search for some of my Blog Topics in Inverted Comma’s…
“How to Choose a Niche for Affiliate Marketing”
Of all the URL’s I tested; and I tested most… All came up in the Search Results. This meant my Blog hadn’t been de-indexed, but that my rankings had been affected. One of my affiliate marketing posts is still ranked on Page-2, which again solidified the fact that it wasn’t a Link Cloaking penalty.
So, what next? I was running out of options. I found several online Google Penalty Checking tools and most came back with contradictory results. In fact, one such tool basically said my blog had been affected 100% by every Google Update known to man and then some. The FEE to get this fixed, was a monthly subscription of $75. Really!
The above mentioned article and a related post within that article (found Here) has led me to the conclusion that my blog has in fact been affected by either or both the PANDA 4.2 Update and/or Google’s core search ranking algorithm update, known as ‘the Quality Update‘ (or Phantom Update). I’m leaning more towards this being a Phantom Update Issue, but won’t rule out Panda 4.2 at this stage.
Both the Panda and the Phantom updates are there to penalise sites with ‘thin content’ or ‘poor quality content’. I don’t believe my blog is guilty of either, however, when comparing my blog with its 25-30 posts to other more established blogs in my Niche, it could be seen as being ‘thin content’. Let’s face it, how do I compare with other more established sites when that comparison is based on a mathematical algorithm and the shear volume of content on those sites.
In my opinion, my Blog also offers great quality content (not bragging), but one of the major penalties within the Phantom Updates (and something I never saw coming) is penalties imposed on sites offering a high percentage of “How To” articles. These “How To” posts are regarded as being of low quality because such articles have been manipulated by online marketers for years. I don’t believe there is anything wrong with offering “How To” articles, provided they offer value to the readers and help them resolve a real issue. I believe the percentage of “How To” posts in relation to other posts on my blog may be the influencing factor in Google determining my site to be of lesser quality (at this stage).
Note: Everything I have mentioned or discussed above is a result of my research and findings. Fact is; I have never had to deal with any traffic penalties in the past, so while I feel my discovery is spot on, I could also be way off the mark. Hopefully, my analysis is correct, in which case I can move on with the road to recovering my Organic Traffic.
The road to recovering my blog traffic
Let me first mention a few facts:
- My organic traffic vanished roughly at the time of the PANDA 4.2 Updates
- My percentage of “How To” posts is high compared with overall post count
- My Blog contains Affiliate Marketing posts (also regarded as low quality)
- My Content is ‘thin’ when compared with more established sites
If you’ve read the posts I linked to earlier (on TheSEMPost.com), you may be able to recognise how I came to determining the issues on my blog. Whether these are true or not, is yet to be determined. If it is the real reason why my organic traffic has fallen away, hell it’s NOT FAIR, but it is, what it is…
If I’m completely off the mark >>>
Maybe someone reading this can help me out?
My Traffic Recover Strategies
- Implement Traffic methods that don’t rely on Google Rankings
- Do more in-depth Keyword Research (maybe Long-Tail Keyword Strategies)
- Include some Video Blog Posts – to improve time on site and YouTube Traffic
- Make sure the new content doesn’t use “How To” topics as keywords
- Write more content for my Blog – Way more content!
- Reduce percentage of posts with Affiliate Links
- Get more Social Media Signals
My first challenge is to get more content onto my Blog. The only way to overcome being seen as a ‘thin site’, is to become a ‘fat site’ (authority site, maybe). I’ll have to come up with a ‘Content Strategy’ that will allow me to add more quality content, more frequently. The content to be added should also avoid “How To” topics where possible. Simply re-wording a proposed blog post title may do the trick…
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eg. If a post topic was to be: “How to setup WordPress“
maybe “WordPress Setup Guide” is a better choice?
Please let me know what you think in the comments below…
Conclusion: The loss of my blogs organic traffic has been a massive blow and very disheartening. In the last 2-3 weeks I have even considered abandoning this Blog and moving forward using another one of my dormant domains. Fact is I am too stubborn to quit and therefore decided to turn this into a Challenge for myself. At this stage, I haven’t set my Traffic Goals or the methods I intend using to get this traffic, but I will map out a plan soon. I very nearly, out of desperation, purchased Video Traffic X over the weekend to boost my traffic via YouTube. In the end I decided against buying the product as I’d rather publish quality Videos rather than crappy videos that simply rank quickly. With that said…
Please share your thoughts, opinions and advice in the comments section below.
I’d really like to hear your feedback and if you have any ideas and or solutions to help me get my Organic Traffic Back, I’d love to hear them (If your friends can benefit from my experience, please feel free to share this post – My Social Sharing Bar is to the left, ‘to the left’ [awp_icon name=”icon-music” scale=”1″ type=”normal” align=”none”]).